VINCLE Listed as a Representative Vendor in 2017 Gartner Market Guide for Retail Execution and Monitoring Solutions for the Consumer Goods Industry

The number of solutions CIOs have to choose from in this market continues to expand, and functionality continues to improve in ways that enhance selling effectiveness, productivity and retailer collaboration, report finds

BARCELONA, SPAIN, 8 January 2017 – VINCLE, a leading provider of Sales Force Automation solutions, today announced that it has been identified as a representative vendor in the Gartner “Market Guide for Retail Execution and Monitoring Solutions for the Consumer Goods Industry” [1]

According to Gartner, “Success as it relates to retail sales execution is about focus, consistency and transparency. Focus ensures that sales teams are working on the right problems. Consistency ensures that key lessons are reflected on. And transparency means the entire organization can leverage the data generated to make better decisions and enable the growth of the business. Achieving these goals requires that the solution be an integral part of the sales process.”

The VINCLE Analytics integration in the sales process optimizes the value of data analytics, aligning all of the organization to achieve the sales strategic goals. Two key features in VINCLE are available immediately and include:

  • Real-Time Analytics Off-line: With a fully redesigned user interface that enhances the user experience, making it easier to understand what is happening with customers, products… in real-time even in an offline mode, users get immediate understanding of how they are performing and gain insights to take actions.
  • Retail Activity Optimization: By integrating call to action and latest collateral material to the devices depending on segmentation, promotional strategy, or the defined business rule, VINCLE empowers sales reps to be more productive and profitable.

“We believe our inclusion as a Representative Vendor in the Gartner Market Guide validates why the world’s best-known brands and leading CG companies rely on VINCLE, to drive their sales processes with an Omnichannel Strategy” said Hector Recio, CEO of VINCLE. “Our relentless pace of innovation is extending VINCLE’s Sales Force Automation CRM coverage and empowering our global customers with the tools and capabilities required to take immediate action on their data.”

VINCLE’s latest innovations and integrations increase performance by up to 25 percent through new, scheduling assistants and business process management segmentation functionalities. The redesigned user interface maximizes sales process definition through simplified management of promotional, sales conditions or marketing activities, innovative data visualizations, and business process controls to implement adjustments within seconds.

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About VINCLE
VINCLE is a leading company in Sales Force Automation with more than 26 years of experience enabling Consumer Goods companies to achieve their goals and grow in different markets and countries. VINCLE’s knowledge of the business is brought to the software, offering a sales enablement tool that integrates complex processes in a seamless and intuitive solution. VINCLE is changing the way organizations engage with their customers.

For more information, do not hesitate to contact us.

[1] Gartner, Inc. “Market Guide for Market Guide for Retail Execution and Monitoring Solutions for the Consumer Goods Industry” by Stephen E. Smith, December 12, 2017.